Executive profile

Joanna Godzińska

Global Key Account Manager

Strategic Sales & Business Development • FMCG & Packaging • Ice Cream

Profile

Global Key Account Manager with 10+ years of experience in international B2B sales, strategic account management and business development across FMCG and food packaging, with a strong focus on the ice cream sector. Proven track record of developing strategic customer partnerships, driving sustainable revenue growth and managing complex commercial relationships across international markets.

Combines commercial strategy, business development and customer relationship management with a strong understanding of technical and operational requirements. Experienced in complex negotiations, account strategy and business planning, packaging innovation and optimisation, cost reduction, value creation and international project coordination.

€27mbusiness managed
7production sites
29customer plants

Currently managing a 27m EUR business across 7 production sites and 29 customer manufacturing plants, coordinating international supply and supporting long-term business growth.

Work experience

Faerch Group

Global Account Manager

Nov 2024 - PresentBydgoszcz, Poland

  • Manage strategic international customer relationships, account development and long-term commercial partnerships.
  • Lead complex commercial negotiations covering pricing, volumes, investments, tooling, capacity and long-term cooperation models.
  • Develop business opportunities by identifying customer needs and translating them into commercially viable packaging solutions.
  • Coordinate customer projects with Procurement, R&D, NPI, Operations, Quality and Supply Chain.
  • Work directly with senior customer stakeholders and internal decision-makers on technically and commercially complex projects.
  • Support value creation through product and process optimisation, cost reduction opportunities and improved operational solutions.
  • Report directly to the Global Sales Director.

PACCOR

Key Account Manager

Jul 2014 - Jan 2025Bydgoszcz, Poland

  • Managed key customers relationships in an international B2B packaging environment.
  • Developed commercial opportunities and prepared offers, negotiations and contract discussions.
  • Coordinated customer requirements with technical, production, quality and supply-chain functions.
  • Supported new product implementation, tooling and industrialisation projects.
  • Built long-term customer relationships through responsiveness, structured communication and focus on customer value.

Joanna Godzińska

Global Key Account Manager
02

Maltex

Export Manager

Apr 2012 - Jul 2014Bydgoszcz, Poland

  • Developed customers and new business opportunities in overseas markets.
  • Prepared commercial offers and contracts, also conducted business negotiations.
  • Planned shipments and maintained regular customer communication throughout order execution.
  • Supported international marketing projects, new product implementation and trade-show activity.
  • Worked with international trade documentation and banking products, including letters of credit and factoring.

Nordhaus Real Estate

Real Estate Agent

2010 - 2012Bydgoszcz, Poland

  • Managed direct sales, client service and relationship development.
  • Conducted negotiations, prepared contracts and supported customers after the sale.
  • Sourcing competetive market offers.

Selected commercial projects

Recycle Duo €10m annual revenue

Led commercial coordination of the transition from hybrid PP+PAP to a recycled solution driven by PPWR requirements, covering material approvals, testing, sub-supplier qualification and investment activities.

ORO Sunrise €3m annual revenue

Coordinated commercial allocation, capacity planning and the business case for new machine investment.

Agama 1l €1.4m annual revenue

Secured business transfer from a competitor and coordinated development and launch of two products, including weight optimisation.

Cornetto Soft / King cone €1.3m annual revenue

Coordinated PPWR-driven product alignment, trials and technical approval, successfully unlocking sales.

Roma 5l €1m annual revenue

Coordinated mould modification, testing and customer trials to improve the supply chain process.